Client Overview:
Red Bull is the energy drink that created an entire category, launched in Austria on April 1, 1987 by entrepreneur Dietrich Mateschitz after he discovered a Thai energy drink called Krating Daeng on a business trip and recognized its potential for Western markets.
Project Overview:
This custom fanny pack was designed in collaboration with Red Bull and Namco for the Red Bull x Pac Man event. Featuring bold graphics, bright colors, and a mix of textures, it reflected the event’s branding while providing a practical way for attendees to carry their essentials. Made with high quality materials, the fanny pack was both durable and stylish, making it a popular keepsake among event goers. The collection also included a co branded Ocean Bottle, adding a sustainable element to the Red Bull product lineup.
