Client Overview:
Casamigos is a premium tequila brand co-founded in 2013 by George Clooney, Rande Gerber, and Mike Meldman. The name translates roughly to "house of friends," reflecting the story that the founders wanted a smooth, easy-drinking tequila for themselves and their friends.
Project Overview:
Casamigos wanted real summer energy behind their brand ambassador program, activating in Miami, LA, Austin, and Chicago with a kit built for pop-ups, not trade show tables. The items - satin bandana, cornhole set, bottle opener, bolo tie, bracelet, and confetti beach ball - brought instant color and shareability to each stop.
