Client Overview:
Ciroc is a premium French vodka founded in 2003 by Master Distiller Jean-Sébastien Robicquet, drawing from his family's centuries-long heritage in winemaking and distilling. Unlike most vodkas made from grain or potatoes, Cîroc is five-times distilled from fine French grapes, giving it a distinctly smooth, clean taste with subtle fruity notes.
Project Overview:
Ciroc wanted their brand staff to look the part on the ground, so we created custom sweat sets for sampling activations across the United States. The blue embroidery, with the script Athletic Club mark and grape crest, keeps every piece tied to the brand’s athleisure-inspired vibe. The result is a more casual, wearable look that still feels unmistakably Ciroc. Staff stayed comfortable on their feet, and every activation came off polished and on-brand.
