Nothing on Your Roof
Client:
DIRECTV
Year:
2024
Service:
Custom Products
Custom Apparel
Event Promotions
Client Overview:
DirecTV is America's original direct broadcast satellite TV provider, launched in June 1994 by Hughes Electronics as the first company to deliver hundreds of digital-quality channels directly to consumers' homes via a small satellite dish. For decades, DirecTV set the standard for premium television, pioneering HD broadcasting, DVR technology, and exclusive sports packages like NFL Sunday Ticket that made it a staple in millions of American households.
Project Overview:
In August 2024, DIRECTV and George Kittle launched the Nothing on Your Roof campaign, highlighting DIRECTV's satellite-free streaming. The activation featured Kittle embracing a bald look with a limited edition product collection including a custom jersey, sweatshirt, umbrella, and t-shirt designed to match the campaign’s playful spirit. The launch event brought fans together with exclusive merchandise and interactive experiences, making for a dynamic brand activation.
