Client Overview:
Buchanan's was founded with a premium blended Scotch Whisky by entrepreneur James Buchanan. In 1884 he set out to craft a smoother, lighter Scotch that anyone could enjoy. By 1898 the Buchanan's Scotch Whiskey brand was being supplied around the world and even to royalty. Today Buchanan's continues to bring people together with it's various blends and as the Official Supporter in the Americas of the FIFA World Cup 2026.
Project Overview:
Looking to build hype and connection with the 2026 World Cup, our client needed support creating elevated, memorable merch for an on-site activation. This scarf was perfect for the event. The bold, colorful print on Buchanan's branded silk scarf was an instant hit with guests, driving engagement throughout the event. Its quality and style keep it in daily rotation long after — turning it into ongoing brand exposure for Buchanan's.
