For Armitron’s rebranding event at Yankee Stadium, we designed a fully custom packaging experience that merged nostalgia with brand storytelling. The hero of the kit was a bespoke box inspired by classic Cracker Jack packaging, reimagined with Armitron’s branding, messaging, and meticulous design details. Inside, a custom-designed stadium ticket mirroring an authentic New York baseball ticket invited guests to "Love Every Second" at the exclusive unveiling. Paired with actual Cracker Jacks, the kit delivered a playful yet premium unboxing moment, reinforcing Armitron’s legacy in timekeeping while showcasing our ability to craft immersive brand-first experiences.