Merch Trends for 2026

Jan 16, 2026

Educational

Multiple papershoot cameras taken with flash photography, that are branded for multiple brands such as tiktok.

Introduction

We just got back from the merch industry’s biggest trade show, and we saw some of the coolest innovations in the space. From leather travel journal decorating as an event activation to phone cases that play video, we got a firsthand look at what will take your brand from 0 to 100 in 2026.

Pink heatpress pressing a shirt on a wood table.

Interactive Event Activations

Event activations will always be popular, but when they are interactive, they reach a whole new level. Some standout ideas include charm bars, journal-making stations, live chain stitching customized for each attendee, and tote bag decorating with custom patches that align with your brand. The possibilities are endless when people get to create something themselves.

Patches

Patches add a fun, interactive element to branding. They can be built into your merch design or used as a way for customers to personalize their items with patch options tailored to your brand.

Phone Cases That Play Video

Want a custom billboard that lives on your phone? Video-playing phone cases make it possible. These customizable cases can display branded video content, making them perfect for campaigns and activations where standing out is the goal. Everyone carries a phone, so this puts your brand front and center.

100% Custom Merch

Fully custom merch is one of the best ways to stand out. Creating something unique that people have never seen before makes it easier for them to associate a product directly with your brand. Whether it is apparel or hard goods, custom merch opens the door to more memorable experiences.

Orange box that has a hammer that you break through the paper to get to the product.

Custom Boxes

In the age of the influencer, packaging matters more than ever. A thoughtfully designed box can elevate an entire campaign. Consider making your packaging interactive or unexpected to create an unboxing experience people want to share.

Inflatable gorilla statue with fur and yellow glasses.

Inflatables

Inflatables are a commonly overlooked merch item that is primed for a comeback in 2026. From turning your mascot into a 3D photo opportunity to creating a poolside statement piece, inflatables make a big impact and are hard to ignore.

Vintage-Inspired Merch

As people push back against AI and constant screen time, vintage-inspired merch is gaining traction. Think mini arcade games or disposable cameras. These items tap into no

Handmade looking glass cups with glass charm details inlaid in the glass.

Glass Drinkware

Glass drinkware does not add extra taste to beverages and is 100 percent recyclable. Whether you add charm-style detailing for a handcrafted feel or keep it minimal for influencer kits and events, glass is a timeless option.

Sequined plush pig, elephant, frog, and monkey.

Plush Characters

Plush characters, whether as stuffed animals or keychains, are set to make a big comeback. This trend is not limited to collegiate merch. With 2026 being the year of Labubu, plush keychains proved that character-driven merch can go anywhere. Consider turning your mascot into a collectible companion.

Conclusion

2026 is shaping up to be the year of merch that helps people live in the moment. Thoughtful, experience-driven products give your audience a reason to disconnect and engage with your brand in a meaningful way.

Need help finding the right merch for your budget and upcoming projects? Contact us today, and we’ll help bring your ideas to life.