How to Get Your Brand Noticed During the Olympics

Nov 24, 2025

Educational

Introduction

Want your brand to get major attention during the Olympics? We know how to make it happen. If you are after bold packaging, unforgettable product design, or need help with kitting and fulfillment, this is your chance to take home gold.

Here’s how to get your brand noticed during the Olympic season with merch that does all the talking:

1. Create an Athlete Seeding Campaign

Get your products into the hands of athletes who live your brand values. Think utilitarian and high-quality; items that actually fit their lifestyle. From hydration gear to travel-ready accessories, this is about giving something they’ll use, not just post.

Tap into fitness creators and Olympic superfans to extend the hype. The right seeding strategy can take your brand from behind the scenes to front and center on the global stage.

2. Go Big on Packaging

When everyone’s watching, presentation matters. Create packaging that feels premium, purposeful, and on-theme. Think about something worth keeping long after the flame goes out. Whether you’re sending out PR kits, influencer drops, or customer gifts, the packaging should tell your brand story before anyone even opens the box. If you think the person who is receiving the box wouldn’t want to keep it after they open we encourage you to rethink your strategy for packaging.

3. Stand Out in the Stadium

Think beyond the bleachers. Design merch that pops; products that become part of the Olympic experience. Functional, wearable, photo-worthy. Maybe it’s a cooling towel with a clever brand tie-in, or a stadium seat that keeps fans comfortable through the games.

When it's a piece of merch that’s both useful and memorable, your logo gets carried far beyond the event itself.

Conclusion