Gen Z Merch Gift Ideas
Oct 7, 2024
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Gifting
Introduction
Get inspired with some rad merch ideas that Gen Z will LOVE!
When it comes to connecting with younger audiences, Gen Z values individuality, sustainability, and functionality in the products they use. From tech to fashion, the items that stand out the most merge practicality with bold style. If you’re looking for Gen Z merch that is connected to all of those categories, here’s a breakdown of the top gift ideas that will make a lasting impression on this generation.
Images Courtesy of Obey
1. Custom Hoodies
You’ll never go wrong with a custom hoodie when it comes to Gen Z. This generation practically lives in their hoodies, whether they’re lounging at home, running errands, or catching up with friends. A branded hoodie offers the comfort they crave while serving as a walking billboard for your brand. Customize it with unique designs or bold slogans to catch their attention. Hoodies are also a safe bet if your demographic bleeds into Millennials as who doesn’t love a good hoodie!
Images Courtesy of Baggu
2. Custom Laptop Sleeves
With many of Gen Z balancing school, work, and side hustles, laptops are a must-have tool. A sleek, durable custom laptop sleeve not only protects their most prized possession but also adds a personalized touch to their everyday carry. Opt for cool patterns or minimal designs to fit their diverse aesthetic preferences. Gen Z merch that combines form and function, like a high-quality laptop sleeve, is sure to be a hit. Many brands that are popular with Gen Z, such as Baggu, offer high quality puff laptop sleeves that can inspire your design.
Images Courtesy of Cotopaxi and Baggu
3. Custom Fanny Packs
Fanny packs have made a strong comeback, and no one rocks them better than Gen Z. A custom fanny pack offers style and convenience, allowing them to keep their essentials close without sacrificing their look. Whether they’re at a festival, hiking, or just running errands, a hands-free accessory like this fits perfectly into their fast-paced, on-the-go lifestyle. Create designs that pop and resonate with Gen Z’s bold fashion choices. To make your fanny packs extra popular with your Gen Z demographic consider Cobranding. Some of our favorite brands that sell fanny packs available for cobranding are Cotopaxi, Baggu, Osprey, and so many more!
Images Courtesy of Chappell Roan and Pitbull
4. Custom Hats
Custom hats, especially embroidered ones, speak to Gen Z’s love for individuality. Whether it's a baseball cap or a beanie, embroidered designs give these hats a unique, hand-crafted feel that stands out in a sea of mass-produced items. Gen Z loves expressing their personalities through fashion.
A design trend that is currently popular for hat merch is flipping your logo upside down on the front of a hat. By making your logo somewhat difficult to read, those interacting with the design will be more likely to remember your brand because they had to focus to figure out what the logo or name of the brand was.
5. Portable Chargers
Gen Z is always on the move, and they rely heavily on their tech devices to stay connected. A portable charger is a practical and much-appreciated gift that aligns with their lifestyle. The ability to charge their phones or tablets while on the go ensures they never miss a beat. Customize a sleek portable charger with your brand’s logo, and your brand will get a ton of impressions whenever they’re charging up. It’s an easy way to offer something useful while promoting your brand at the same time.
With there being a wide variety of options for portable chargers consider your budget before deciding what type of charger you are wanting to invest in for your merch line up.
6. Custom Stanley Tumbler
The Stanley Tumbler has become an iconic accessory for Gen Z, blending practicality with trendiness. Known for keeping drinks cool or hot for hours, it’s a functional gift that also taps into the current hydration obsession among Gen Z. Customize it with unique colors or a bold logo to create an item they’ll carry everywhere. With the Stanley Tumbler, you're not just giving them something they need—you’re giving them a lifestyle accessory.
There are plenty of dupes for the Stanley Tumbler, so there's no need to break the bank when it comes to gifting!
Image Courtesy of Glossier
7. Stickers
Stickers remain one of the most beloved forms of self-expression for Gen Z. Whether plastered on water bottles, laptops, or notebooks, custom stickers let them showcase their personalities. The versatility and affordability of stickers make them a must-have piece of Gen Z merch. Create vibrant, unique designs that allow them to tell their own stories, and you’ll create something they’ll love to show off.
Look towards brands that utilize stickers such as Olipop, Online Ceramics, or even just see what is currently available for purchase on sites like Etsy to inform your design choices.
8. Custom Air Tag
For Gen Z, who leads an active and tech-driven lifestyle, a custom Air Tag offers both convenience and peace of mind. Whether tracking their backpack, keys, or even luggage, an Air Tag ensures they stay connected to their most important belongings. Personalize these with your brand’s logo or a sleek design to create a piece of Gen Z merch that will be used as long as the piece of technology works. With the rise in smart tech, Air Tags fit perfectly into their everyday routine, combining practicality with cutting-edge innovation.
9. Custom Shoulder Bag - Crescent Bag Dupe
Crescent style shoulder bags have been all over TikTok and Instagram, making them a highly sought-after accessory among Gen Z. The curved, sleek design is both functional and stylish, fitting seamlessly into their on-the-go lifestyle. Whether they’re heading to class, grabbing coffee, or spending a day in the city, a custom crescent bag offers just enough space for the essentials while staying on trend. Add your brand’s logo subtly, and you’ve got a piece of Gen Z merch they’ll carry proudly.
Images Courtesy of Doublesoul
10. Custom Socks
Socks have transformed from a basic necessity into a statement piece. Gen Z loves custom socks that feature unique patterns, bold colors, and even quirky graphics. These cozy, customizable pieces let them express their individuality while staying comfortable. Whether they’re pairing them with sneakers, slides, or even dress shoes, custom socks add a playful touch to their wardrobe. As a gift, they’re fun, functional, and universally appreciated.
Look at companies such as Stance, Doublesoul, and Happy Socks to get inspired for your designs.
Conclusion
When selecting Gen Z merch, it's essential to prioritize products that blend style, sustainability, and practicality. Each of these gift ideas speaks directly to the interests and values of Gen Z, making them perfect options for branded merchandise.