Branded Wine Merchandise That Works: 10 Smart Picks for Your Wine Brand

May 21, 2025

Educational

An upclose image of wine bottles layed out in a wine cell.

Introduction

Wine branding goes far beyond the label. The accessories, packaging, and everyday items your customers interact with can reinforce your brand’s identity just as much as the wine itself. Whether you're curating gifts, building a retail line, or preparing for events, the right merchandise can leave a lasting impression without needing to be overly flashy.

Here are ten wine merch items that offer both function and style.

An image of an individual outdoors carrying their wine in a tan connoisseur tote.

1. Connoisseur Wine Tote

A sustainable, reusable tote made from washable paper. This one-bottle carrier is simple, durable, and environmentally conscious, ideal for anyone bringing wine to a dinner party or picnic. Custom branding looks great on its natural texture.

An image of a bottle of wine being held by a single bottle steel wine rack against a brown background.

2. Single Bottle Steel Wine Rack

Minimal, modern, and space-efficient. This steel rack holds one bottle and can be branded with a logo or message. Good for retail, tasting room counters, or loyalty gifts.

3. Malvern Decanter & Germain Wine Glass Set

A more formal option for people who appreciate the presentation side of wine. The curved decanter helps the wine open up, and the wide-bowl glasses are designed to bring out aroma and flavor. Clean, lead-free crystalline.

An image of a wine aerator on a table with glasses set in front of it. Their is a hand reaching into the frame with a glass in hand.

4. Wine Aerator with Stand

A solid addition to any tasting setup. This aerator can be used on a single glass or with a decanter, and the stand prevents a mess. It's easy to clean and has a built-in filter for sediment. A useful tool that’s worth keeping out on the counter.

5. Wine Stopper

Clean design, an airtight seal, and a smart date dial on top so users know how long the bottle’s been open. A small detail, but a practical one. It’s a great branded item for wine clubs, events, or gift boxes.

An image of three stemless wine glasses on a light orange surface. The glasses are decorated and there is a wine bottle reaching into the frame to pour wine into the glasses.

6. Stemless Wine Glass

Stemless glasses are versatile, modern, and easier to store. For branding, sand carving offers a subtle, upscale look that’s far more refined than basic printing.

An image of a table wine & cheese set that includes a cutting board that houses a wine opener, cheese knife, slicer, and bottle stopper. The cutting board is halfway slid open to showcase the tools inside. The image is taken against a light brown background.

7. Table Wine & Cheese Set

Includes a cheese knife, slicer, wine opener, and bottle stopper, all housed in a bamboo box. It’s a practical kit that pairs well with other giftable products, especially for holidays or event packages.

An image of two wood-toned stainless steel wine tumblers side by side. One of the tumblers has the lid propped up onto the tumbler. There is a graphic on the front center of both tumblers. The photo is taken against a light brown background.

8. Wood-Toned Stainless Steel Wine Tumbler

A double-wall vacuum-insulated tumbler that keeps drinks at the right temperature. The faux wood finish gives it a warmer, more natural look. It’s also BPA-free and includes a snug lid good for outdoor use or casual sipping.

An image of a green wine book style tool kit. The book is on a concrete surface surrounded by wine tools.

9. Printworks Wine Tool Kit

Four essential tools in a cloth-bound book-style box. Includes a wine key, aerating pourer, stopper, and drip collar. A straightforward gift option for people who enjoy wine but don’t want clutter or gimmicks.

An upclose image of a bottle of wine with a wine collar thermometer showing the temperature of the wine to be 62 degrees.

10. Wine Collar Thermometer

A simple stainless steel collar with an LCD display that shows the bottle’s temperature. Functional and low-maintenance, especially for customers who care about serving wine correctly.

Conclusion

These products are functional, well-designed, and easy to incorporate into customer experiences, retail spaces, or promotional efforts. They reflect the tone of a thoughtful wine brand; quietly useful, visually considered, and built to last.

If you're looking to build out a full merch collection or kit, this list is a solid place to start. Contact us today to get an order started.