Merch Trends to Watch in 2025
Oct 16, 2024
/
Educational
Introduction
In today’s fast-paced world of branded merch, staying on top of trends can give your brand the edge it needs to stand out. Whether it’s a fresh design concept like an upside-down logo or a nostalgic throwback like disposable cameras, the right merch can capture the attention of your target audience. But while trends come and go, knowing how to balance the trendy with the timeless is key. Let’s explore some of branded merch trends that are just getting started and how you can use them to elevate your brand in 2025.
1. Upside Down Logos: Flipping the Script
In 2024 and beyond, we’re seeing brands break away from conventional logo placements and try something unexpected—flipping the logo upside down. This playful twist on branding immediately grabs attention, sparking curiosity and conversation. Whether it’s on a tee shirt, hat, or even a hoodie, upside-down logos are a quirky, bold way to keep your brand top of mind.
However, it’s important to consider where this trend fits. It works best for brands that lean into fun, creativity, and a youthful audience. If your brand wants to add a bit of personality while staying on trend, this is a perfect, low-risk way to experiment with design.
2. Tone on Tone Logos: Subtle Yet Impactful
Another trend dominating the merch world are tone-on-tone logos. This design layers logos in the same color family as the background of the product, offering a simple and sleek aesthetic. Tone-on-tone designs create a premium, understated look and are perfect for brands that want to keep things elegant and minimal.
Think custom sweatshirts, hats, or even tote bags—these are all great canvases for tone-on-tone designs. This trend appeals to a broader audience and offers a timeless, refined style that feels less gimmicky and more polished, giving your brand long-term value even after the trend shifts.
3. Pennant Flags: Retro Vibes Make a Comeback
A major nod to the past, pennant flags are making a comeback in a big way. Once a staple of college sports and club memorabilia, these vintage-inspired pieces are now a favorite in the branded merch space. They add a fun, nostalgic flair and are perfect for hanging up in dorms, offices, or homes. Brands looking to tap into retro aesthetics or connect with audiences seeking authentic, throwback vibes should consider pennant flags as part of their merch lineup. They also offer plenty of opportunities for customization in terms of colors, logos, and messages.
4. Disposable Cameras: The Perfect Nostalgic Touch
In an era of digital everything, disposable cameras have been re-emerging as a must-have merch item for brands looking to tap into nostalgia. The tactile experience of snapping a picture without instant gratification resonates with younger audiences who are drawn to analog experiences. These are great giveaways for events, weddings, festivals, or as part of a larger gift package. Branded disposable cameras add an extra layer of personalization, offering a memorable, retro twist that will leave a lasting impression.
5. Felted Wool Hats: Texture and Tradition
As people seek comfort and timeless style in their wardrobes, felted wool hats are becoming an emerging merch trend. These hats blend a sense of tradition with modern branding, giving businesses a unique product that feels high-quality and on-trend. Felted wool hats work well in colder climates and are perfect for outdoor brands or companies with a rustic, heritage appeal. They add texture and depth to your merch, making your brand stand out while offering practical use to consumers. Consider adding your logo or fun symbols connected to your brand with felted patches.
6. Jerseys and Rugby Pullovers: Athletic Chic
Sportswear-inspired fashion has been huge in recent years, and in 2025, jerseys and rugby pullovers are set to make a major comeback. These items combine the comfort of athletic wear with the style of streetwear, making them perfect for casual, everyday use. Customizing jerseys and rugby pullovers with your brand’s logo or message allows you to tap into the sportswear trend while offering your customers something they’ll want to wear.
How to Stay on Top of Trends
Keeping up with the fast-paced world of branded merchandise trends is no easy feat, but here are some key ways to stay ahead:
Stay Up to Date on Socials: Platforms like Instagram, TikTok, and Pinterest are often where new trends first emerge. Follow relevant industry influencers, designers, and top brands to see what’s catching on. Pay attention to hashtags and viral moments—these can be an indicator of upcoming trends.
People Watching: Some of the best inspiration comes from observing what people are actually wearing and using in their day-to-day lives. Whether it’s at festivals, markets, or simply in coffee shops, paying attention to real-world trends can help you spot emerging styles early.
Leverage Trend Reports and Market Insights: Look for annual reports on consumer preferences in apparel, tech, and lifestyle products. Trade shows and industry events are also great for identifying what’s hot. Sites like WGSN, TrendWatching, and Pantone offer valuable insights into colors, fabrics, and materials that will dominate the coming year.
Collaborate with Trendsetters: Influencers and micro-influencers are often at the forefront of what’s cool. Collaborating with them on limited edition drops or exclusive branded merch can give your brand a trendy edge. Their audience trusts their style and will follow their lead on the next must-have items.
Experiment with Small Batches: Trends have a quick turnover rate, so test them out before making a large investment. Small-batch merch allows you to capitalize on a trend without over-committing. If it takes off, you can scale up, but if it doesn’t, you’ve minimized your risk.
Know When to Ride the Wave
Trends are an excellent way to help your clients connect with their target audience, but they also come with a quick turnover rate. While incorporating trendy items like upside-down logos or disposable cameras can give your brand a fresh, contemporary edge, be sure to balance these with classic, high-quality items that have staying power. Trends may shift, but strong branding remains constant.
Conclusion
Staying on top of branded merch trends is all about keeping your ear to the ground and being willing to experiment. Whether it’s upside-down logos for a quirky twist or timeless felted wool hats that offer lasting appeal, knowing which trends to embrace—and when—can make all the difference for your brand. At Brand Aid, we help businesses not only follow trends but also create merch that’s built to last.
Stay innovative, stay informed, and keep your brand ahead of the curve!
