How to Take Photos of Your Merch to Increase Sales
Mar 31, 2025
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Educational
Introduction
Taking high-quality photos of your merchandise can be the difference between a customer clicking “Add to Cart” or scrolling right past it. In a world dominated by visuals, your product photography plays a massive role in boosting sales and increasing brand recognition. Here’s how to capture photos of your branded merchandise that will help you stand out.
1. Use Natural Lighting (Or the Right Artificial Lighting)
Good lighting is non-negotiable. Natural light is often the best option because it’s soft, flattering, and free. If you’re shooting indoors, set up near a large window during daylight hours. If you need to use artificial lighting, opt for strobes and a dslr camera.
2. Invest in a Clean Background
Keep the focus on your merch by using a clean, neutral background. A white backdrop works well for most items, but feel free to experiment with colors or textures that complement your product’s aesthetic. For lifestyle shots, incorporate backgrounds that suit your brand’s vibe, whether that’s a cozy indoor setting or an outdoor landscape.
You don't need to drop a large amount of money on a backdrop, but if you are going to be shooting a lot of product over a long period of time consider paying more for something that is quality that will last you a long time.
3. Show Your Merch in Use
Lifestyle photos are essential. Showing your custom hats, tees, or tumblers in a real-world setting helps potential buyers visualize themselves using or wearing your products. For example, if you’re selling branded tech products, like a charging station, snap a shot of it being used at a visually appealing desk workspace.
4. Take Close-Up Shots of Details
Highlight the quality of your products by taking detailed shots. Show stitching, engravings, logos, or unique features that make your merch stand out. For example, if you're selling items like a luxury tote, showcase the zipper closure, internal organizers, and material up close.
5. Maintain Consistency
Establish a consistent style for your product photos. Whether it’s a specific angle, lighting style, or editing technique, maintaining uniformity across your images will strengthen your brand identity and make your online store look more polished.
6. Edit Thoughtfully
Editing can enhance your photos, but avoid overdoing it. Use tools like Adobe Bridge or even mobile apps like VSCO to adjust brightness, contrast, and sharpness. Make sure the colors are true to life, so your customers know exactly what they’re getting. You can do this by correcting the white balance of your image.
7. Use High-Resolution Images
Pixelated photos are a sales killer. Always use high-resolution images so customers can zoom in and see the finer details. Aim for at least 300 DPI for web photos, but higher is better.
8. Optimize Your Images for SEO
Rename your image files with descriptive, keyword-rich titles before uploading them. Instead of “IMG_1234.jpg,” use something like “custom-hats-brand-aid.jpg.” Also, use alt text that accurately describes the product; this helps your images rank better on search engines.
9. Experiment with Angles and Compositions
Shoot your products from multiple angles; front, back, sides, and even from above. Experiment with flat-lay compositions or using props that enhance the overall look of your photos. Play around until you find the most flattering angles for each product.
10. Test and Improve
Keep an eye on what works and what doesn’t. Pay attention to which photos generate the most engagement and conversions, then adjust your photography style accordingly. A/B testing different styles and angles can give you valuable insights into what resonates with your audience.
Conclusion
Quality product photography doesn’t require a professional studio setup, just some creativity and attention to detail. By investing time into taking better photos of your merchandise, you’ll attract more customers and drive higher sales. Need inspiration for what kind of custom merch to showcase? Check out our previous blog posts for ideas!
Want professional-grade promotional products to show off in your next photoshoot? Brand+Aid® has you covered. Contact us today to get started.
