How to Market Your Brand on LinkedIn (and Why Merch Helps You Stand Out)
Apr 16, 2025
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Educational
Introduction
LinkedIn isn’t just for job hunting anymore. These days, it’s where brands build trust, show off their personality, and connect with people. If you’re trying to grow awareness, attract talent, or just make your company look good online, LinkedIn is one of the best tools you have.
But let’s be honest, most people post the same kinds of things. Corporate headshots, buzzwords, and stock photos with captions that sound like they were run through a business-speak generator.
To actually stand out, you have to give people something they want to engage with. That’s where branded merch can help. It gives your team and your audience something to talk about, share, and get excited about. It's not about slapping a logo on stuff. It's about showing people who you are.
Here’s how to market your brand on LinkedIn and how merch can support that in a real and effective way.
Make Sure Your Brand Shows Up Clearly and Consistently
Before anything else, make sure your brand looks and sounds like you on LinkedIn. Your posts should feel like real people talking, not corporate robots.
Tell your brand story in a way that’s clear and personal
Share what you're up to, not just what you're selling
Highlight your team, your clients, and your values
Talk like a human, not a marketing brief
Once you’ve got your voice down, you can start adding some flavor with branded merch.
Use Merch to Create Shareable Moments
People love to share things that feel thoughtful and cool. Good merch gives them a reason to take a photo, post it, and tag you. It becomes free, organic content that feels way more authentic than a polished ad, which can lead to increased trust.
Think:
Welcome kits for new hires
Client thank-you boxes
Holiday mailers
Event giveaways
Limited drops that feel special
Each piece becomes a mini billboard for your brand but in a way that feels personal and fun.
People Want Community; Give Them One
This is true across all social platforms right now. People are craving connection and community. They want to feel like they’re part of something.
Branded merch helps turn customers, employees, and partners into a crew. When they wear or use your gear, it signals they’re part of the same story. It creates a sense of belonging that goes deeper than just being a customer or follower.
Encourage people to post with your products and tag your brand in their photos. Reshare it. Celebrate it. Build a little world around your brand that people are proud to be in.
Let Your Team Do the Talking
Your employees are often your best ambassadors. When they post about your brand, especially in ways that feel casual and real, it resonates.
Give them gear they want to wear or use. A comfortable hoodie, a cool tumbler, even a useful laptop pouch. Let the merch naturally show up in their photos from events, remote work setups, or day-to-day life. You don’t need to force it. Just give them something they’ll be excited about, and it’ll show up on its own.
Giveaways Can Be Powerful (When Done Right)
Giveaways have always been a thing, but the ones that really work feel thoughtful and intentional. They’re not just about getting likes. They’re about rewarding community and building momentum.
Ideas:
Celebrate a product launch with a merch bundle
Partner with another brand for a collab giveaway
Do a “tag someone who inspires you” post with a reward
Make the prize fun, make the post easy to understand, and keep it aligned with your brand.
Show It Off on Your Company Page
Don’t let your company page sit there collecting dust. Use it to highlight culture, wins, and people.
Show off merch drops with behind-the-scenes photos. Share unboxing moments from your team or customers. Post about what went into designing a new product. Keep it light, visual, and human.
It helps people understand what you’re about in a way that words alone can’t.
Conclusion
Marketing on LinkedIn is about connection. It’s about building trust, showing your personality, and giving people something worth paying attention to.
Branded merch is a simple, powerful tool that helps support that. It turns your community into brand advocates. It makes your team feel seen. It helps you show up in the feed in ways that are memorable and authentic.
If you’re ready to make merch people actually want to talk about, we’ve got you. Let’s build something cool together!
