How to Create the Best University Student Onboarding Kit

Jun 25, 2025

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Educational

An image of a University of Utah football game welcoming new students.
An image of a University of Utah football game welcoming new students.

Univeristy of Utah

Introduction

10 Branded Items Students Will Actually Use (and Love)

Let’s be honest, no one’s excited about getting a folder full of flyers and a random pen.

The first week is your opportunity as a school and university to make a great impression on your newest students. The best onboarding kits are practical, fun, and actually useful. Here are 10 branded items that students won’t just toss—they’ll actually want to keep.

An upclose image of the Rubik's cable that features a swappable tip for USB-C and lightning ports. The cable has a black cable and silver ports with a small logo features on one of the ports. The cable is pictured against a green background.
An upclose image of the Rubik's cable that features a swappable tip for USB-C and lightning ports. The cable has a black cable and silver ports with a small logo features on one of the ports. The cable is pictured against a green background.

Rubik's Cable

A Charger That Does Everything
Students carry a ton of tech. This cable has swappable tips for USB-C and Lightning, so it works with pretty much everything. It charges fast and even syncs data.

Why it’s great: It’s the kind of cable they’ll keep in their bag and use every day.

An image of a pair of white relaxed cotton socks that feature two brown stripes on the ankle. The socks are photographed against a green background.
An image of a pair of white relaxed cotton socks that feature two brown stripes on the ankle. The socks are photographed against a green background.

Relax Stripe Socks

Comfy Socks for Campus Life
Cold lecture halls? Chilly dorms? These soft, cotton-blend socks are perfect for staying cozy and stylish. The stripes give off a cool, retro vibe without being too much.

Pro tip: Add your school’s branding, logo, or mascot for a custom feel.

An image of a spiral sticker journal flipped open to show said stickers. There are two journals and two pens to the right of the sticket book. The products are pictured against a green background.
An image of a spiral sticker journal flipped open to show said stickers. There are two journals and two pens to the right of the sticket book. The products are pictured against a green background.

Spiral Sticker Journal

Not Just a Notebook
This one’s fun. It has lined pages, a glossy cover, and even a sheet of custom stickers. Students can personalize it however they like, great for notes, planning, or doodling.

Why it works: Everyone loves stickers and making something their own.

An upclose image of an individual sitting outdoors holding their coral colored Created Co. Cold up. The cup features a handle and straw.
An upclose image of an individual sitting outdoors holding their coral colored Created Co. Cold up. The cup features a handle and straw.

Created Co. Cold Cup

Hydration, but Make It Cool
This cup keeps drinks cold (or hot), doesn’t sweat, and fits in cup holders. It's stylish, practical, and great for water, smoothies, or coffee.

Why they’ll love it: It’s reusable, looks amazing, and feels premium.

An image of an individual holding their colorful puff puff laptop sleeve that features a velcro flap. The indivudal is holding a waterbottle in the opposite hand and is shown walking somewhere.
An image of an individual holding their colorful puff puff laptop sleeve that features a velcro flap. The indivudal is holding a waterbottle in the opposite hand and is shown walking somewhere.

Puff Puff Laptop Sleeve

A Cozy Home for Their Laptop
This padded sleeve protects their laptop and has a fun, puffy-jacket look. It fits easily in a backpack and has a velcro flap for easy access.

Why it stands out: Way cooler than a plain black case.

A layout image of multiple views of a orange Paperzen weekly planner. There is an image of the planner propped open and a front and back view as well. The planner is photographed against a green background.
A layout image of multiple views of a orange Paperzen weekly planner. There is an image of the planner propped open and a front and back view as well. The planner is photographed against a green background.

Paperzen Weekly Planner

Stay on Track, Stay Chill
Made with recycled materials and a reusable cover, this planner helps students keep up with classes, deadlines, and events. Simple and eco-friendly.

Bonus: 5% of sales support DonorsChoose.com, which is pretty awesome.

An image of a very colorful push pop phone wallet. There is a logo above the push pops that reads "Henry Schein" with a small graphic.
An image of a very colorful push pop phone wallet. There is a logo above the push pops that reads "Henry Schein" with a small graphic.

Push Pop Phone Wallet

Holds Cards. Pops for Fun.
Stick it on the back of a phone to hold cards, and it doubles as a fidget toy. Great for stress relief during a long class or study session.

Why it’s a hit: This wallet offers convenience and stress relief in one tiny package.

An image of a rectangle message card that is white with green lettering that reads "A warm not to say thank you". The message card is photographed against a green background.
An image of a rectangle message card that is white with green lettering that reads "A warm not to say thank you". The message card is photographed against a green background.

Message Cards

Say “Welcome” the Right Way
A small card with a nice and welcoming message goes a long way. Say hello, include a campus tip, or share a QR code to your student app or events calendar.

Why it matters: Cards can make the kit feel thoughtful and personal.

An image of a green Brand+Aid bulldog clip lanyard. The lanyard is pictured against a green background.
An image of a green Brand+Aid bulldog clip lanyard. The lanyard is pictured against a green background.

Bulldog Clip Lanyard

The Must-Have for ID Week
Students need a lanyard for orientation badges, dorm keys, and IDs. This one’s sturdy, easy to customize, and has double clips to keep things from spinning around.

Why it’s useful: They’ll wear it all week, and probably all year.

An image of a man walking up concrete stairs with a black Nike Utility Speed Backpack 2.0.
An image of a man walking up concrete stairs with a black Nike Utility Speed Backpack 2.0.

Nike Utility Speed Backpack 2.0

Go Big with This One
Want to wow students? This sleek Nike backpack is durable, made from recycled materials, and fits a laptop, water bottle, and more. It even has a pass-through strap for travel.

Why it’s awesome: It’s not just a giveaway, it’s a premium gift they’ll use daily.

Conclusion

A great student onboarding kit isn’t about stuffing a box with random merch. It’s about giving students something that feels thoughtful, useful, and a little fun. Mix practical items with a few surprises, keep things on-brand, and don’t forget that small touches (like a handwritten card) can make a big difference.

If you are looking for the perfect items, reach out to Brand+Aid® today!

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BRAND+AID® Background Texture
HAVE A PROJECT IN MIND?

let's work

BRAND+AID® Background Texture
HAVE A PROJECT IN MIND?

let's work