Holiday Parties Are the New Brand Activations
Nov 3, 2025
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Educational
Introduction
Corporate holiday parties aren’t what they used to be. The days of generic catering, long-winded speeches, and branded pens as parting gifts are over. Today’s top brands are turning end-of-year celebrations into immersive brand experiences that boost culture, loyalty, and awareness..
According to Snappy’s 2024 Holiday Gifting Report, 74% of employees look forward to receiving a gift, and 71% say receiving a gift improves their overall perception of their employer. Make your holiday party feel like a gift and give gifts to make your employees and clients excited for what's to come.
Here’s what’s changing (and how to get ahead of it):
1. Parties Are Becoming Brand Statements
Your holiday party is a gathering, but it’s also a reflection of who you are as a brand and company. Every element, from the invite design to the bar signage, can echo your company’s personality and values. Think about being intentional with your color palettes, having interactive on-theme photo ops, and merch that’s as wearable as it is shareable and will be worn beyond the party.
2. Merch Will Always Be a Tool in Memory Making
People remember how they felt at an event/party, and they take those emotions home through the merch and the memories they made at the event. Custom merch like wearable gifts, collectible totes, or elevated drinkware keeps your brand present long after the party’s over. The best merch tells the story of the night and turns it into a lasting memory. Merch truly is the best party favor.
3. Connection > Corporate
The most successful events today focus less on hierarchy and more on human connection. Companies are trading seated dinners for interactive experiences. Customized merch stations, gamified giveaways, and photo booths are all great ways to bring people together through shared creativity and fun.
4. Sustainability Should Be the Standard
Eco-conscious events are now somewhat of an expectation for most. From reusable serveware to sustainable merch, brands that prioritize impact stand out amongst the crowd. A thoughtful, low-waste event sends a clear message: you care about your people and the planet.
5. The Afterthought Matters
Your event’s reach doesn’t end at the venue. Post-event social content, recap videos, and merch drops extend the experience, building anticipation for what’s next. When you design your event with follow-up in mind, your party becomes a multi-channel brand moment. This will maximize your employees/clients' view on the event but will also make newbies want to be a part of your group!
Conclusion
Holiday parties are no longer check-the-box events; they’re brand-building opportunities. With the right mix of creativity, intention, and mindfully selected merch, your celebration can do more than entertain. It can inspire, engage, and make people feel wanted..
Ready to turn your holiday event into a brand experience?
Let’s build something unforgettable!
