Merch Ideas for Beverage Brands
Oct 2, 2024
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Packaging
Introduction
Beverage brands have the opportunity to expand their influence beyond the bottle or can with creative merch. Branded products are an excellent way to increase customer engagement, build loyalty, and extend the brand experience. Whether it’s a functional piece or a quirky item that represents the brand's personality, merch can elevate a beverage company’s presence in consumers' everyday lives. Here are some fun and unique merch ideas for beverage brands, inspired by industry leaders:
Images Courtesy of Poppi
Merch Idea #1: Custom Tote - Poppi “Silver Serve Tote”
This tote bag from Poppi doubles as both a fashion statement and a practical accessory. With its sleek design and eco-friendly appeal, it’s perfect for fans of the brand to show off their love for gut-healthy soda while staying stylish. Branded totes have become a must-have for consumers looking for reusable options to carry everything from groceries to gym essentials. Poppi’s Silver Serve Tote adds a touch of class to the everyday tote, making it both functional and fashionable.
Images Courtesy of Arizona
Merch Idea #2: Air Freshener - Arizona Iced Tea Scented Air Freshener
Arizona’s fun and quirky scented air freshener brings a refreshing twist to traditional beverage merch. With the instantly recognizable tall can design and tropical scent, this air freshener adds a bit of flair to any car, room, or workspace. It’s a low-cost, high-impact item that gets Arizona Iced Tea into consumers' daily routines, serving as a constant reminder of the brand whenever they catch a whiff of its refreshing aroma.
Image Courtesy of Ghia
Merch Idea #3: Gift Sets - Ghia Totem Throw Kit
The Ghia Totem Throw Blanket is an elegant and cozy addition to Ghia’s line of merch. This soft and stylish blanket is perfect for chilly evenings or adding a touch of luxury to any home. Beverage brands can take inspiration from Ghia by offering premium lifestyle products that consumers can integrate into their daily routines. Branded blankets like the Totem Throw create a lasting impression, making them a perfect gift or self-care item for customers who want to snuggle up with their favorite beverage brand in mind.
Images Courtesy of Budweiser
Merch Idea #4: - Custom Apparel - Budweiser Clydesdale Shacket
Budweiser’s Clydesdale Shacket merges style with practicality, combining the structure of a shirt with the warmth of a jacket. Branded apparel is a classic merch option, but this unique shacket takes it a step further by offering something useful and versatile. Fans of Budweiser can wear this shacket for everyday activities while also repping their favorite beer brand in a subtle yet fashionable way.
Images Courtesy of Liquid Death
Merch Idea #5: Custom Koozie - Liquid Death Decapicooler
Liquid Death is known for its bold, irreverent branding, and the Decapicooler is no exception. This innovative cooler is designed to keep drinks cold in style while showcasing Liquid Death’s signature edgy, heavy metal-inspired vibe. Beverage brands looking to capture attention with unique, memorable products should take note: a custom cooler not only promotes the brand but becomes a functional conversation starter at gatherings, parties, and tailgates.
Images Courtesy of Alani NU
Merch Idea #6 - Custom Dog Toys - Alani NU Dog Toy
Alani NU extends its reach into the pet world with their Cherry Tail Twist dog toy. It’s a fun and playful way to bring their branding into the homes of loyal customers, and who doesn’t love spoiling their pets? Offering branded pet merchandise shows that a beverage brand can think outside the box, tapping into customers' personal lives and their love for their furry friends.
Images Courtesy of Guayaki
Merch Idea #7: Guayaki Yerba Mate Outdoor Gift Set
For adventurous consumers, the Guayaki Yerba Mate Outdoor Gift Set is a perfect choice. Complete with a branded water bottle and camping gear, this set encourages fans of the brand to take their Yerba Mate on the go, aligning with the brand's natural and outdoorsy image. Gift sets like this reinforce the lifestyle elements of a brand, offering useful tools for customers to associate with the brand during their outdoor activities.
Images Courtesy of Hiyo
Merch Idea #8: Custom Sweatsuits - Hiyo Never Wasted Hoodie and Sweatpants
Hiyo’s “Never Wasted” hoodie and sweatpants set embodies comfort and the brand's relaxed ethos. Apparel items like these are ideal for beverage brands that want to create merch their customers can practically live in. Soft, cozy, and cool, Hiyo’s hoodie and sweatpants set brings home the idea that their products are for consumers who want to chill out in style. As the trend for loungewear continues to rise, this kind of merch is a win for brands looking to provide comfort while promoting their message.
Images Courtesy of Red Bull
Merch Idea #9: Custom Jerseys - Red Bull Jerseys
Red Bull has mastered the art of branded apparel, and their Austin GP jersey is no exception. It ties into their sponsorship of high-energy sports events like Formula 1, while offering fans a way to show their support both for the brand and their favorite team. Branded jerseys are ideal for beverage brands associated with sports or outdoor activities, blending fashion and function while strengthening the brand’s connection to dynamic, active lifestyles.
Images Courtesy of Aura Bora
Merch Idea #10: Custom Stickers - Aura Bora WTF Bumper Stickers
Sometimes, the simplest merch is the most effective. Aura Bora’s WTF bumper stickers are a quirky, low-cost way to extend brand visibility. Stickers have long been a favorite for companies looking to boost brand awareness in fun and creative ways. Customers love slapping them on water bottles, laptops, and cars, making them an affordable and easy-to-distribute item that turns loyal fans into walking (or driving) billboards.
Conclusion
Incorporating creative and unique merchandise into a beverage brand’s strategy is an excellent way to connect with customers on a deeper level. These merch ideas—from cozy apparel to functional accessories—reflect how beverage companies can extend their reach into their customers' everyday lives, building loyalty and keeping their brand top of mind. Whether it’s a tote, a cooler, or a dog toy, well-designed, branded merch helps transform a beverage brand into a lifestyle brand.
